Billboards are rarely attractive to anyone except those who profit by them. Yet, as advertising evolves into the promotion of life styles and seemingly away from products themselves the naiveté of a choice few of these old billboards is refreshing. Their poignancy as milestones in the history of advertising in particular and, perhaps, society in general has not yet been assessed. At the very least they graphically portray how our icons have changed from simple product representations to more complex manifestations of emotional content. BACK